Sasha Vida is the second of four children. She was born and raised in the San Francisco Bay Area. At a very young age, she realized she had a passion for color, designing, creating art, photographing and helping others succeed.
In May 2009, she received her Bachelor of Art in Design Studies with an emphasis in Graphic Design and a minor in Photography. Following college, she interned as a designer for a top parade in downtown San Jose. She also began freelancing, founding the company eSVee Graphic Design & Photography.
As a designer and pre-press technician for a local print mail house, Sasha found her niche in brand development. She helped dozens of customers create strong visual branding for their small and medium businesses, helped customers grow their audience, and ultimately, created long lasting relationships.
In October 2012, she opened her first e-store, This Day That Day, specializing in vintage clothing, accessories, and furniture rebuilds. Next Sasha was contracted to work at Cinequest, a top festival voted by USA Today readers for three seasons. As lead graphic designer, she created all marketing collateral, web assets, apparel, updated company forms, Power Point presentations, intern training, and created responsive mock-up websites. Her last full time position was with Colliers International as a Senior Graphic Designer, focusing on digital assets, branding for commercial buildings and crafting presentations.
Sasha has had to pleasure of working with large companies like PayPal and small companies such as Udderly Nuts. What she loves the most about designing is the ability to meet new people, and help them identify how they want their brand to best represent them visually.